If you are an SMB owner relying on traditional forms of advertising such as radio ads, brochures, flyers, direct mailing campaigns, and television, but are looking for a way to improve your ROI, inbound marketing may be for you! Although traditional outbound marketing methods, like the above, have their place in the marketing world, you may be surprised by the returns you will see by investing in inbound marketing techniques that will drive customers to your website without costly and time-consuming advertising campaigns.
The Value of Inbound Marketing for SMBs
First off, let’s look at some statistics from Impact, that show just how valuable inbound marketing can be for small-to-medium sized businesses like yours.
- When it comes to the individuals making decisions on business spending, 80% prefer to receive brand information from an article series versus from advertisements
- 84% of online users between the ages of 25 and 34 have navigated away from a website because of intrusive ad techniques
- Companies that rely on inbound methods for the majority of their marketing typically save over $14 per new customer
- On average, inbound leads are 61% less than outbound leads
Which Inbound Marketing Methods Have the Most Influence on ROI?
How Can you Incorporate These Inbound Marketing Methods into Your SMB?
Now that we know the top inbound marketing methods for driving traffic to your website and improving ROI, it is time to look at each of the top three techniques and how you can implement them into your SMB marketing plan.
1. Blogging
2. SEO
Search engine optimization is another regular theme on this blog, as it is critical to any effective inbound marketing strategy. If you are just getting started with SEO, and are overwhelmed, we suggest focusing on these four most important SEO tasks. After you have these mastered, you can move on to other SEO improvement tasks, but for now these are a great start!
3. Content Distribution
If you want to improve your ROI, and see a drastic increase in website traffic, it is time to ditch, or at least cut back on, traditional advertising means, and focus on the inbound marketing that are proven to increase ROI. Have you recently incorporated any of these methods into your SMB marketing? And have you seen any tangible results? We’d love to hear your stories in the comments below!
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