The first month of 2017 is officially over! As we embark on the shortest month of the year, it is time to check in with your business goals for the new year to ensure you are staying on track. If you find yourself falling short of you resolutions as you review your business, it may be time to invest in a website facelift.
Why does my website need a facelift?
There are a variety of reasons to invest in a website facelift or redesign.
It is important to keep in mind that a website redesign doesn’t necessarily mean a total overhaul of your existing site. The aim of a redesign is to improve your website to better serve your goals and can be as simple as a few functional modifications.
There are four common reasons SMBs like yours approach us for a website refresh, which we will discuss in this post.
1. The focus or purpose of your business has changed
A new business focus or marketing strategy may require small changes, such as an update to your CTAs, adding links to new social media accounts, or implementing new applications.
2. You are not seeing the results you want
According to Hubspot, the purpose of your company website should be to attract and convert leads. If your website is not generating leads
Some of the important elements to examine in this process include your CTAs, your landing pages, and the “voice” of your website. As you go over these aspects of your website, ask yourself if they are clearly communicating the mission of your company, and providing tangible actions for leads to take in order to move forward in their buyer’s journey.
3. Your website technology is out of date
Since the main purpose of your website is to attract customers to your business, your website needs to protect customer information with the latest security technology, and be easy to navigate and use. If it isn’t your potential customers will go knocking on your competitor’s door.
4. Your website design is not responsive
In addition to causing you to lose potential customers, an unresponsive web design will also hurt your SEO rankings as Google and other search engines give preference to websites that are customer friendly and able to function effectively across multiple device platforms.
Do any of these reasons ring true as you review your goals for the year? Have you seen positive results from a website redesign in the past? Let us know how website redesign has influenced your business in the comments below!
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