Getting started with inbound marketing

Getting started with inbound marketing

One of the most effective ways to increase business leads is to incorporate inbound marketing into your SMB marketing strategy. Inbound marketing is a concept you have probably heard a lot about, but what exactly is it? And how can you get started with inbound...
Warm Up Lead Nurturing For Your Business

Warm Up Lead Nurturing For Your Business

If you followed our example and resolved to get more leads this year, you have probably been focusing on the first step of our Lead Generation Funnel: Visitors—more specifically attracting visitors to your website and converting them to leads. But now that you have...
Buyer Persona Marketing And Tools For Website Development

Buyer Persona Marketing And Tools For Website Development

If you are a small business owner developing your online marketing strategy, you probably already have a target customer in mind. And that is a perfect first step! Knowing the audience you are trying to attract to your SMB is a critical aspect of planning your...