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With Halloween upon us, you are probably trying to find the most frightening haunted house in your town, or cooking up a spooky costume to scare your neighbors and friends. While you are handing out (or eating) exorbitant amounts of candy, painting on your fake blood...
"How much should I be spending on marketing?" This is a question that gets asked on just about every consult I have with a small business owner. Not because they haven't considered marketing before, but because the idea of focusing more marketing efforts towards the...
There are currently over two billion internet users spanning the globe. And we're all just as accessible as the people are in your real life. The internet is truly amazing for communication and it can be just as amazing for businesses. However, many SMB are still...
If you have been reading our blog for a while, you are probably already aware of the multitude of benefits blogging can have on your small-to-medium-sized business. A business blog will boost your SEO, give your brand a voice, provide valuable customer service opportunities and establish your SMB as an authority in your industry.
We recently shared our small business marketing funnel with you. Now that you are familiar with the four main steps of our marketing process, you may be wondering how to move your company through the first, and most intimidating, phase of the funnel: attracting visitors.
If you are a small business, one of your biggest challenges is probably finding leads that fit into the very specific criteria for your industry niche. Afterall, anyone can find leads, but finding quality leads that are a good fit for your brand services is where it can get tricky.
Last week we introduced you to a small business lead generation funnel, and the four sales stages within this funnel.
We have previously discussed generating leads through content marketing, SEO, a strong social media presence and other internet-based methods. However, as a small business owner, you may be left wondering how to make these leads into customers, a term known in the marketing world as CONVERSION.
As a small business, one of the biggest challenges to growing your brand is competing with larger, established companies that have been trusted within the local community for years. In order for your small business to stand a chance against these larger brands, that have stood the test of time, it is essential that you utilize a few key methods to earn the awareness and trust of potential customers and establish your brand as an authority in your field.
If you are a small business trying to expand your business, you have probably heard of lead generation﹣the life force of small business growth, and one of the best ways to market a small business.