The ideal blog article length for SEO should be 2,100–2,400 words, per a HubSpot research from 2021. That’s more than the 200 or 500 words that most authors or web admins consider the perfect length for blog postings. What’s the magic number for blog post length? It depends because it changes with the purpose of your article. By considering the target audience, post purpose, and reader engagement standards, WESFED will help spell out how to blog posts and how long they should be. Let’s get started!

The ideal blog article length for SEO should be 2,100–2,400 words, per a HubSpot research from 2021. That's more than the 200 or 500 words that most authors or web admins consider the perfect length for blog postings. Share on X

The Length Of Your Blog Post Depends On What Factors?

The value and audience of a blog post may be affected by a variety of things. The following are the factors that are frequently thought to affect blog post design and length:

Targeted Niche Or Industry

The ideal blog post length depends significantly on the targeted niche or industry it is written for. For example, a blog post about the history of fashion will typically be longer than a blog post about current trends in technology. When blogging for a certain industry, you should research the topics thoroughly and include more details and facts to provide greater semantic richness to your audience.

Buyer Persona

Depending on the buyer persona you are targeting, the length of your blog post will vary. Suppose you are writing for an educated professional with a strong understanding of the topic. In that case, you can go into greater depth and detail than if you were writing for a novice reader who may have less knowledge on the subject matter. Furthermore, your target reader is someone who has limited time available to read lengthy blog posts. In that case, keep your word count relatively short while still including all the necessary information they need to learn from your post.

Buyer’s Journey Stage

The stage in which readers are in their buyer’s journey also plays an important role in determining the length of your blog post. Generally speaking, if readers are already familiar with the basics and only require an intermediate level education on a particular topic, then a shorter post may be sufficient; however, if readers are completely new to a subject or looking for more advanced information, then you may need to expand upon certain points and provide more in-depth content to meet their needs.

Search Intent Of Users

Knowing why people are searching for specific terms or phrases can give you valuable insight into what type of content should be included within your blog post and how long it should take to address their search intent adequately. Considering what questions users may have when entering searches into Google can help guide how many words should be used to answer each query and provide resources for additional reading material on related topics so that users get all their questions answered quickly and easily. 


Identifying keywords relevant to your topic is essential not just for search engine optimization but also because it gives direction on which areas should be emphasized when writing long-form content with more details and facts and higher semantic richness. Including relevant keywords throughout your blog post helps ensure that readers find exactly what they were looking for when searching online and allows them to take away valuable insights from it that they can use in their own lives or businesses moving forward—which increases its overall purpose beyond just providing interesting content alone!

What Are The Different Length Of Blogs?

It’s a common misconception that shorter blog posts will be viewed more frequently when it comes to blogging. The different and some ideal blog post lengths and their relative worth are shown below:

200-400 Words

While this may be a common blog length, there are better ones. These short blog posts have low engagement metrics and often do not provide much value to readers.

400-600 Words

While longer than the previous article, these posts are still relatively short and may not be optimal for reaching a broad audience.

600-1000 Words

The sweet spot for many bloggers, this length is generally viewed as an ideal length to target when writing blog posts. These posts provide enough information to engage readers and keep them returning.

800-1,500 Words

With even more content than the previous length, these long-form blog posts are an excellent choice looking to reach a larger audience. However, it is essential to remember that this length may be too much for some readers and result in lower overall engagement.

1,500-2,500 Words

Long-form blog posts, also sometimes referred to as “epic” or “in-depth” blog posts, are some of the most popular and effective types of content on the web today. These longer blog posts have higher engagement metrics and significantly greater reach than shorter blog posts due to their in-depth and comprehensive nature.

4,000+ Words

Some blogs, especially those in the academic or professional fields, may opt for longer blog posts. These longer posts often contain more detailed content and relevant information for a smaller audience. Still, they can be highly valuable if they target the right readers effectively. So the perfect blog post length for academics is 4000.

What Is The Perfect Length For A Blog Post?

The average word count for a blog article is determined to be between 1,500 and 2,500, with 2,450 being the sweet spot. Your posts are more likely to rank higher on search engines, receive more social media shares, and receive backlinks if you keep an average blog post length. However, it’s important to remember that even longer blog posts are valuable if they’re well-written and address the right audience. Ultimately, the optimal blog post length should depend on the topic and goals of your blog.

How To Select The Excellent Length For Your Blog Post?

There are several content demands depending on the blog topic idea you’re writing about.

Targeted Audience

Your target audience’s needs, interests, and expectations should dictate the length of your blog posts. For example, suppose you’re writing for a general audience with less technical knowledge about your topic. In that case, you should keep your posts relatively short and simple to engage these readers. On the other hand, if your blog targets an audience with specialized knowledge and expertise, you may opt for longer posts to more comprehensively address this audience’s unique needs.

The Goal You Want To Achieve

Another factor to consider when determining the ideal length for your blog posts is the specific goal you want to achieve. For example, if you’re creating a blog to increase website traffic and reach, you may opt for longer, more in-depth content. This will help to engage readers better and keep them on your site longer. Alternatively, if your goal is to get more social media shares or backlinks to your blog, you may opt for shorter, more concise posts that are still engaging and valuable. Ultimately, the optimal length of your blog post should be determined by your specific goals and the needs of your target audience.

Already Ranking Competitor Blogs

If you’re looking to compete with other blog posts in your niche, look at the length of their blog posts. By doing so, you can get an idea of what kind of content resonates most with readers and adjust your content strategy accordingly. You should also consider how well those posts rank on search engines and their engagement metrics on social media.

Explore The Best Digital Marketing Agency for Your Business!

If you want to ensure that your blog post is the ideal length, consider these factors: the purpose of your blog post, your target audience, and the overall tone of your website. Remember that there is no magic number when deciding how long a blog post should be. The bottom line is to ensure that your content is relevant, concise, and engaging, regardless of word count. 

Are you looking for help with crafting killer blog posts? Visit WESFED today to learn about our services. We provide the best blogging services with SEO, SEM, Online Reputation Management, Social Media, and more! We employ various methods and strategies to increase website traffic, boost online visibility and improve customer engagement. So get started now.