Using Facebook ads for lead generation will help market your brand or small business. But they’re confusing for first-time users. We’ve put together this post to teach you how to understand and create Facebook lead ads so you can reap the benefits.
The Benefits of Facebook Lead Forms
Facebook lead ads allow businesses to connect with consumers while gathering their data more effortlessly. Customers no longer have to fill out an entire form on a brand’s page. Instead, prospects fill out a short form, and Facebook pulls information from their Facebook profiles.
These ads can also sync generated leads to your company’s CRM system or provide them to you in a .CSV file. This allows you to follow up and seal more deals with qualified leads quickly.
Your ad can do its job without asking customers to leave the app. Less hassle for the consumer means higher conversion rates for your brand.
How To Use Facebook Lead Ads
What you give is what you get! Adopt this mindset to get the most out of Facebook lead forms because putting out an ad is not enough. You have to create an ad that your audience will enjoy.
The following sections will cover essential aspects to consider when forming your campaign’s objective.
Speak to Your Target Audience
Whether posting on a business page or creating Facebook lead forms, you should cater content to your target audience. Targeted content pushes focus on prospects who already want what you’re selling. Learn the audience’s preferences and expectations to fine-tune your budget and schedule accordingly.
If you don’t know your target audience yet, remember that Facebook lead ads allow you to follow up through messenger. Don’t feel out of place or pushy, as customers are starting to prefer direct messaging over other means of connection like face-to-face conversations.
Use a messenger as an opportunity to learn details about your audience, such as:
- Whether they like videos or photos
- How do they react to long-form as opposed to short-form text
Getting attuned to your audience will make space for more focused and better-received ads.
How To Create High Converting Leads
If your goal is higher conversion rates, you need to offer something to get something. Offerings can be simple or grand, but make sure they’re reasonable and don’t make your brand look cheap. Some incentives you can offer are:
- Discount codes
- A free book (physical or digital)
- A contest or event
- Free subscriptions or trials
- Product samples
Your offer will look different depending on what the audience likes and your brand itself. But one thing is for sure: Offering something with your Facebook lead forms will get more conversions than if you didn’t.
Clear and Concise Ads Sell More
Remember, consumers don’t have to leave the app anymore! Too many questions on your form will cause prospects to abandon it and return to scrolling. Make everything they interact with relevant, and cut out any filler.
And make sure your branding is consistent throughout the form. If not, customers won’t feel comfortable giving information to you, and you’ll lose leads. Also, only use high-quality media that supports your campaign objective.
Be Creative With Your Delivery
An engaging presentation is a must, as this will be somebody’s first impression of your brand. Show them what you genuinely have to offer, and set their expectations high. Get creative with the ad’s delivery, and you’ll attract customers who want to stick around and see more.
Get comfortable taking risks. Trial and error allow you to cement success and explore your brand’s potential. Finally, a solid call to action can tremendously increase your conversion rates.
Take Notes on What Works
It doesn’t matter how much website work you do or how productive the business is. Tracking the success and failures of your ads is a must. Otherwise, your brand won’t get out of the dark ages. There’s never too much to know about an audience, as they’re constantly changing.
As stated above, running tests with Facebook lead ads and tracking the results will allow the real growth to begin. Data from trials will let you determine what works and what doesn’t. You’ll also find it easier to know where most of your traffic is coming from, the best time to post an ad, and other vital aspects that’ll make stronger Facebook lead ads in the future.