If you are concerned about improving your brand’s SEO, you have probably considered starting a company blog. Since businesses that blog have 97% higher rates of inbound linking, you would be crazy not to, right?

We have touched on the importance of blogging for your brand previously, and today we will dig a little deeper, exploring five of the major ways in which blogging can benefit your business in our SEO-driven business world.

1. It improves your SEO and boosts traffic to your website

As we discussed in this post, 64% of your website’s traffic originates from search engines, making SEO a critical aspect of your business. So how does blogging fit into the ever-important SEO ranking of your business? There are several ways!

One way that blogging contributes to improved SEO, is that every single blog post that you create is indexed in search engines like Google and Bing. A typical website has a limited amount of page options (About Us, Our Services, Contact Us….you get the picture). Regularly creating blog posts is an easy way to create new pages that will be indexed, instead of relying solely on your main business pages to catch the attention of search engines.

More importantly, search engines value active, quality content when yielding results. According to Search Engine Watch, search engines give preference to current, up-to-date pages over static, unchanging websites. Therefore, a regularly updated blog will improve your rankings in search engine results.

2. It gives your brand a voice and allows you to connect with your customers

Blogging is an easy and effective way to give your brand a voice.

Your “About Us” page can only do but so much to let your potential customers know about your business. A blog humanizes your brand and lets you share the values and vision of your company with your target audience. Your blog is your chance to add personality and flair to your website that will set you apart from your competitors.

In addition to getting your voice out there, a blog is a great way to show potential customers that your business is run by real people that care, people that can take care of their problems. By adding a human element to your brand and connecting with your target audience a blog increases the likeability and trustworthiness of your company.

3. It gives you valuable feedback from customers and a platform to resolve customer service issues.

In addition to giving you a valuable platform for connecting with customers, a blog also gives customers a convenient method of communicating with you.

According to Sprout, blogging is a two-way conversation, and a proven method for nurturing communication, feedback  and comments. By engaging your customers through interesting and unique content, you are building a relationship with them and gaining valuable knowledge about your client base.

The comments section of your blog is also a great place to resolve customer service issues. In this environment, customers can ask questions and share problems and you can provide answers and solutions.

4. It establishes your business as an authority in your field

An effective and well-written blog with posts on relevant topics is an excellent way to establish your company as a trusted expert in your field. Regularly creating content that answers questions and shares informational content will build your reputation in your field and in the eyes of potential customers.

Through helpful posts that answer industry questions, your business will establish trust and gain customers. If you have helped them in the past, why would they not choose you when looking to hire a professional in your field?

5. It serves as a useful platform for sharing business news and updates

A blog is also an easy way to share relevant information about your business, keeping your customers updated on company news, your business accomplishments, expanded services and more. This leads us to our next point. . .

Your blog is a useful platform for sharing information regarding new products and services that you are offering. How you choose to do this is up to you. You can sell your products or services directly through your blog, or link customers to your website.

As you can see, the list of the benefits of blogging for your business goes on and on. In addition to contributing to improved SEO results for your business, blogging also gives you a way to establish your company voice, interact with customers and set yourself apart as an expert in your field.

Has blogging made a difference in your business? We’d love to hear your stories below!