Jan 24, 2017 | Inbound Marketing, Online Marketing
If you followed our example and resolved to get more leads this year, you have probably been focusing on the first step of our Lead Generation Funnel: Visitors—more specifically attracting visitors to your website and converting them to leads. But now that you have...
Dec 2, 2016 | Inbound Marketing, Online Marketing
Inbound marketing is a hot topic these days (slight understatement). I don’t want to say that it’s a “buzzword,” because that kind of has a negative inclination, but inbound marketing is certainly talked about a lot–and for good...
Sep 30, 2016 | Inbound Marketing
If you have been reading our blog for a while, you are probably already aware of the multitude of benefits blogging can have on your small-to-medium-sized business. A business blog will boost your SEO, give your brand a voice, provide valuable customer service...
Sep 27, 2016 | Inbound Marketing, SEO
We recently shared our small business marketing funnel with you. Now that you are familiar with the four main steps of our marketing process, you may be wondering how to move your company through the first, and most intimidating, phase of the funnel: attracting...
Sep 20, 2016 | Business, Inbound Marketing
Last week we introduced you to a small business lead generation funnel, and the four sales stages within this funnel. Today we are going to dig a little deeper into the final stage of the funnel, focusing on how to not only convert leads into customers but, more...