Local and national SEO are two different strategies that businesses can use to improve their online presence. Many businesses wonder which one is right for them and whether they should focus on national or local SEO. This article will discuss Local SEO vs National SEO, the difference between national and local SEO, and outline the pros and cons of each. Ultimately, it will be up to the business to decide which type of SEO is best for them. However, understanding the difference between these two types of SEO is a critical step in making that decision.

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Local SEO

Local SEO is a way to target local clients Local SEO optimizes a business’s online presence to rank for local searches to increase local online customers.

There are a number of different factors that contribute to local SEO. For example, business directories, Google My Business, and local citations all play a role in boosting a business’s local SEO ranking. In addition, optimizing for local keyword phrases can also be helpful.

National SEO

National SEO is the process of optimizing a website for search engine visibility in multiple countries. It involves tailoring website content, structure, and other factors to the specific search engines and target markets of each country. By ranking highly for relevant keywords in multiple countries, a website can significantly increase its reach and traffic.

Why Seo Is Important

In today’s technologically advanced world, to run a proper digital marketing business SEO is one of the essential requirements of websites. Without SEO ranking and google analytics it isn’t possible to establish and run an online business.

There are many reasons why local SEO is important for businesses. First, it helps businesses to be found by potential customers who are searching for what they offer in their local area. Second, it can help businesses to stand out from their competitors who may not be doing local SEO. Third, it can help to build trust and credibility with potential customers. Finally, it can lead to more website traffic and higher conversion rates.

There are a few key reasons why national SEO is important for businesses with an international presence. First, it allows businesses to tap into new markets and reach new customers. Second, it can help to build brand awareness and reputation in multiple countries. Finally, national SEO can be a major source of traffic and revenue for businesses with an online presence.

Local SEO Strategies

Strategies are important for business. Here are a few local business strategies

  • Contains the name of the local area in your keywords (e.g. gym in St. Louis).
  • Contains business name and city name in your content.
  • Multiple locations contain separate pages within your website.

National SEO Strategies

National Seo services targets a wider audience. Below are a few strategies used in national SEO

  • Do advanced keyword research for a wider audience.
  • Use Of long-tail keywords making queries more specific 
  • Promote your business through guest posts.
  • Use Of Visual media to show valuable information in an efficient and creative way.

Reasons To Choose Local SEO 

Choosing the type of SEO is important for business. Here is why you should choose local SEO services for your brand.

Target Local Customers

One of the main reasons to choose Local SEO is that it allows you to target local customers. This is especially useful if your business is aimed at a specific geographical area. By optimizing your website for Local SEO, you can make sure that your site appears higher up in search engine results when people search for businesses like yours in their local area. This can help you to attract more local customers and grow your business. 

Nature Of Business

Another reason to choose Local SEO is that it is well-suited to businesses with a local focus. If your business serves a specific local area, then it makes sense to optimize your website for that area. This will help you to attract customers from your target market, and it can also help you to stand out from businesses that are not focused on the same geographical area. 

Local Area Competition

A third reason to choose Local SEO is that it can help you to compete against other businesses in your local area. If you optimize your website for Local SEO, you can make sure that it appears higher up in search engine results than your competitors’ websites. This can give you a valuable advantage in the local market and help you to attract more customers. Learn more about how to compete with larger competitor to get the potential customer

Reasons To Choose National SEO

Unlike local SEO. Nation SEO targets a larger audience. Below are few reasons why you should choose National SEO for your business.

Target Market

National SEO allows you to target a wider range of potential customers. By optimizing your website for a specific region or country, you can reach a larger audience and generate more leads. 

International Brand

If you’re looking to expand your brand internationally, national SEO is a great way to get started. By optimizing your site for a specific country or region, you can make it easier for international customers to find your products or services. 

Bigger Audience Expertise

When you choose national SEO, you can be sure that you’re working with an expert team that knows how to get results. National SEO firms have experience with a variety of industries and can help you customize a campaign that fits your unique needs.

National Vs Local

Implementing the right National or Local SEO strategy for your business is important. Here is a chart comparison of the two strategies.


Local SEO focuses on keywords that are specific to a certain geographical area as the content is needed for a specific geographical area. While national SEO strategy focuses on keywords that are relevant to a larger audience.


A national SEO campaign will generally be more expensive than a local SEO campaign since it requires more keyword research and link-building efforts.

Company Type

Local SEO is often a better choice for a small local business, while national SEO is often better for a larger business. For example, if you own a chain of pizza restaurants, you’ll likely want to focus on ranking for keywords like “pizza near me” in each city where you have a location. But if you own an online store that sells pizza ovens, you’ll want to rank for keywords like “pizza ovens” nationwide.

Market Size

If your target market is large (such as the entire country), then you’ll need to focus on a national SEO campaign. But if your target market is a small local community (such as a city or state), then you can focus on local SEO.

Platform To Use For Local SEO

Below are some of the platforms that can be used for local SEO


Synup is a digital marketing tool that allows local businesses to update and manage their listings across multiple platforms with ease. It offers a simple way to keep your listing information accurate and up-to-date, while also giving you insights into how customers are interacting with your business online. Synup also offers a suite of other features, such as review management and social media monitoring, that can help you take your marketing efforts to the next level. So if you’re looking for a way to streamline your listing management and get more insights into your online presence, Synup is definitely worth checking out.


BiQ is a powerful AI-powered marketing platform that offers review management, and citation building. Plus, its intuitive interface makes it easy to get started with local SEO even if you’re not a marketing expert.

Here are some of the key features of BiQ:

  • BiQ offers keyword research tools that businesses can use to identify the best keywords to target for their local SEO campaigns.
  • The platform also provides businesses with data on local search engine results pages (SERPs). This data can be used to optimize SEO campaigns for better results.
  • BiQ’s Local Rank Tracker tool helps businesses track their progress in local search rankings over time. This tool can be used to identify ranking improvements and adjust SEO campaigns accordingly.

Google Business

As the largest search engine in the world, it’s no surprise that Google also offers one of the best platforms for managing your local SEO. Google Business provides everything you need to get your business listed on Google Maps and Google Search and allows you to manage your listing information and reviews. Best of all, it’s free to use!


In addition to similar features, Yext integrates with a wide range of other marketing platforms (including social media platforms), making it easy to keep your local SEO efforts coordinated with your other marketing initiatives. Plus, its competitive pricing makes it a great option for small businesses. However, Yext is not free to use; plans start at $99 per month.


Yelp is primarily known as a consumer-facing review platform, but it also offers a number of features that can be helpful for businesses when it comes to managing their local SEO efforts. Specifically, Yelp allows businesses to claim their listing, manage their information (including hours and contact information), and respond to reviews. Yelp also offers paid advertising options that can help boost your visibility in search results.

However, keep in mind that Yelp is primarily geared towards restaurants and other consumer-facing businesses; if you’re B2B or otherwise not consumer-facing, then Yelp may not be the right platform for you.

Platform To Use For National SEO

If you are targeting the international market, below are some tools that can be used for national SEO


Moz is one of the most popular SEO platforms on the market, and for good reason. It offers a comprehensive suite of tools to help with everything from keyword research to link building to site audits. Moz also offers a free version of its platform that can be helpful for small businesses or national SEO campaigns.

Google Analytics

Google Analytics is a must-have for any business that wants to track its website traffic, and it can be especially helpful when you’re trying to assess the success of your national SEO efforts. Google Analytics can help you track things like where your website visitors are coming from, what keywords they’re using to find your site, and how long they’re staying on your site.

Screaming Frog

If you’re serious about SEO, then you need to check out Screaming Frog. This powerful platform offers everything from keyword research to competitive analysis to link building. Additionally, its user-friendly layout makes it simple to begin using national SEO even if you’re not an SEO expert.


It is a comprehensive SEO platform that offers everything from keyword research to site audits to competitive analysis. Plus, its intuitive interface and wide range of features make it easy to get started with national SEO even if you’re not an SEO expert.

Google Search Console

Google Search Console is a free platform offered by Google that provides a wealth of data and insights about your website’s performance on Google Search. It can be helpful for understanding how your national SEO efforts are impacting your visibility and traffic from Google.

Final Thoughts

So, which is the best option for your business? The answer to that question depends on a variety of factors, but we can help you make the decision. At WESFED, we offer both local SEO and national SEO services and domain authority so you can get the reach you need while still targeting your local market. Take a look at our services page to learn more about what we can do for you and how we can help you achieve your marketing goals.