Benefits of Blogging for a Business

Benefits of Blogging for a Business

If you are concerned about improving your brand’s SEO, you have probably considered starting a company blog. Since businesses that blog have 97% higher rates of inbound linking, you would be crazy not to, right? We have touched on the importance of blogging for your...
How to come up with catchy titles

How to come up with catchy titles

If you are familiar with basic inbound marketing strategies and SEO, you probably understand the importance of blogging for your business. However, have you considered that the title of your blog post is potentially just as significant (if not more) than the content...
Proven Ideas On How To Create Engaging Content

Proven Ideas On How To Create Engaging Content

By now you are aware of the positive impact blogging can have on your company’s website.  According to the marketing giants at Hubspot, businesses with a blog presence attract 55% more customers to their website than those lacking a blog. However, with 40% of US-based...
Best practices to understand customer journey maps

Best practices to understand customer journey maps

According to research done by IBM, a new gap has emerged between a company’s perception of their customer’s interaction with their business and the actual customer experience. This disconnect can lead to a decrease in sales, customer dissatisfaction, and damage to...
How reader can sense low quality content

How reader can sense low quality content

By now you probably know that a blog is a crucial aspect of your company website. It is an easy and effective way to draw potential customers to your page and to improve your SEO rankings, not to mention it is a great way to communicate with and engage your client...