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If you are familiar with basic inbound marketing strategies and SEO, you probably understand the importance of blogging for your business. However, have you considered that the title of your blog post is potentially just as significant (if not more) than the content of your post?
With new social media platforms popping up every day, you may be hesitant to dip your foot in the “social media” pool. It can be overwhelming and time consuming to set up new accounts and monitor existing ones. You may even wonder how useful these tools are for your business. Are you even reaching anyone with your efforts on Twitter and Facebook?
From our previous blog post, you should have an understand of the importance of mobile-friendly websites; however, you should also consider incorporating responsive web design into your business web page, which will ensure that your site works not only with computers or smartphones but also with tablets and any other devices your customers may use to browse the web.
If you have been focusing on improving your SEO and drawing in more customers on a nationwide scale－good for you!
By now you are aware of the positive impact blogging can have on your company’s website. According to the marketing giants at Hubspot, businesses with a blog presence attract 55% more customers to their website than those lacking a blog.
No matter what size your business may be, quality lead generation is a key component of your success. Many companies group "leads" and "quality leads" in the same category, when, in fact, they are polar opposites. It is crucial to make sure that your sales team is...
According to research done by IBM, a new gap has emerged between a company’s perception of their customer’s interaction with their business and the actual customer experience. This disconnect can lead to a decrease in sales, customer dissatisfaction, and damage to your brand’s image.
You may think Twitter is just for teenagers, celebrities, presidential hopefuls and the Kardashians; however, Twitter is also a powerful business tool for companies of all sizes.
By now you probably know that a blog is a crucial aspect of your company website. It is an easy and effective way to draw potential customers to your page and to improve your SEO rankings, not to mention it is a great way to communicate with and engage your client base.
Before a customer became a customer, they were a lead. A lead is any person that has shown any interest or qualification in your business. Common leads are personal referrals, ideas from existing clients, or people/businesses that could potentially become a customer based on your perceived interests of your business in their eyes. You thought gaining new customers was hard? That’s nothing compared to gaining leads. And what’s worse is, no new leads equals no new customers.
There are numerous ways of gaining new leads such as radio ads, tv ads, billboards, a sign on your storefront, word of mouth, your website, and more. The most effective lead generators are those that touch on the specific need of the person. This is why marketing your website is the most effective method of getting new leads for your business.
A specific inbound marketing plan will identify and strategically target the people who have a problem that your business can solve. This is most effective because when a person has a problem, they do what most other people do, they “google it.” If your business in the search results looks like it will solve their problem, they’ll go to your website. Plain and simple.
Now, once they are on your website, you need to actually be able to solve their problem! Being ranked high in search engines is not enough these days. You need to be able to take that “visitor” and convert them into a “lead.” Without first becoming a lead, that visitor will never become a customer.
An effective inbound marketing strategy will cater to your potential customers in each of these stages: Visitor, Lead, and Customer. The inbound marketing strategy should ensure that all of their needs are met–whether it is to learn about your business, purchase a product, or simply to be able to contact you. Tracking the behavior of your users is another great advantage of online marketing compared to other forms of marketing. Being able to see patterns and behavior allows a website marketing campaign to remain flexible and accommodate changes as they happen.
At Wesfed, we learn your business and its customers. We represent our clients online in the most professional fashion, then market their websites so that new leads are captured and the business grows. Every business can benefit from building an effective online presence.