Online reputation management (ORM) is the practice of monitoring and influencing public perception of a person or organization on the internet. It can be done through organic or paid means. ORM is often used to protect the brand reputation or image of a company, as...
Whether looking at your name online or concentrating on your company’s reputation, the strategies for managing your internet reputation are the same. Online personal branding is equally as significant as corporate branding. Selection of the right tools and...
If you are a small-to-medium sized business trying to compete with larger, established companies, it is essential to use SEO in your favor. Yes, businesses that have been around for a while have time and an established reputation on their side. However, thanks to the...
Digital marketing is an effective modern advertising method. Having an online presence is necessary to attract new clientele and create a trustworthy public image. However, building a website or showing up on Google Reviews is not enough. There are many ways to...
If you’re unfamiliar with the term, “technical SEO” might sound like black magic voodoo practiced by witch doctors on the dark side of the moon. But don’t worry, it’s nothing quite that sinister (or complicated). In essence, technical SEO...
