Marketing strategy — planning, positioning, and growth frameworks.
48 postsInbound marketing attracts customers who are already looking for what you sell. Here is how the system works, why it beats outbound for most businesses, and what it actually takes to see results.
Read article →If you clicked on this blog post, you are probably wondering why your website is not performing as well as you would like. You may have even reached the conclusion that your website is irrelevant or pointless. However, it isn’t time to throw in the cards and give up quite yet. Instead, it is time to
Read article →If you have been reading our blog for a while, you are probably already aware of the multitude of benefits blogging can have on your small-to-medium-sized business. A business blog will boost your SEO, give your brand a voice, provide valuable customer service opportunities and establish your SMB as
Read article →We recently shared our small business marketing funnel with you. Now that you are familiar with the four main steps of our marketing process, you may be wondering how to move your company through the first, and most intimidating, phase of the funnel: attracting visitors.
Read article →If you are a small business, one of your biggest challenges is probably finding leads that fit into the very specific criteria for your industry niche. Afterall, anyone can find leads, but finding quality leads that are a good fit for your brand services is where it can get tricky.
Read article →Last week we introduced you to a small business lead generation funnel, and the four sales stages within this funnel.
Read article →We have previously discussed generating leads through content marketing, SEO, a strong social media presence and other internet-based methods. However, as a small business owner, you may be left wondering how to make these leads into customers, a term known in the marketing world as CONVERSION.
Read article →If you are a small business trying to expand your business, you have probably heard of lead generation﹣the life force of small business growth, and one of the best ways to market a small business.
Read article →It’s Labor Day, which means the long summer days are drawing to a close, and a shift in seasons is upon us. Along with cooler temperatures and shorter days, fall always brings with it, for me anyways, a sense of new beginnings and a chance for a fresh start.
Read article →If you have followed our blog for a while, you have probably noticed us frequently referring to calls-to-action, also known as CTAs. It may seem obvious what a CTA is, but in this post we will dig a little deeper, examining what, exactly, a call-to-action is, and how to craft and utilize this import
Read article →It's been said a thousand times over. In fact, I am sick of hearing it. "Content is King." Overused, but true none the less. "Content" is everywhere nowadays. It's not only being shoved in your face from every progressive company that you're actually interested in, but it's also being shoved in your
Read article →Now that we have discussed the many reasons why your business needs a blog, you are most likely wondering how to publish engaging and educational content for your customers, and you are probably discovering that establishing a blog brimming with great content is easier said than done. Yes, blogging
Read article →Earlier this week we discussed the six ways that blogging can benefit your business. Now that you know why your brand needs a blog, you may be wondering where to start when it comes to creating engaging and interesting content for your readers. In today’s post, we will discuss the importance of usin
Read article →If you are concerned about improving your brand’s SEO, you have probably considered starting a company blog. Since businesses that blog have 97% higher rates of inbound linking, you would be crazy not to, right?
Read article →If you are familiar with basic inbound marketing strategies and SEO, you probably understand the importance of blogging for your business. However, have you considered that the title of your blog post is potentially just as significant (if not more) than the content of your post?
Read article →By now you are aware of the positive impact blogging can have on your company’s website. According to the marketing giants at Hubspot, businesses with a blog presence attract 55% more customers to their website than those lacking a blog.
Read article →According to research done by IBM, a new gap has emerged between a company’s perception of their customer’s interaction with their business and the actual customer experience. This disconnect can lead to a decrease in sales, customer dissatisfaction, and damage to your brand’s image.
Read article →By now you probably know that a blog is a crucial aspect of your company website. It is an easy and effective way to draw potential customers to your page and to improve your SEO rankings, not to mention it is a great way to communicate with and engage your client base.
Read article →Before you have customers, you have leadsBefore a customer became a customer, they were a lead. A lead is any person that has shown any interest or qualification in your business. Common leads are personal referrals, ideas from existing clients, or people/businesses that could potentially become a c
Read article →Every business has different needs, so I've kept this list relative small. The idea is that the following apps are not only effective and time-tested, they are flexible in a sense that they can be used in nearly any type of business (or even personal) ventures! Getting Organized If you struggle to k
Read article →Make a List, Check it Twice. In order to say “no,” you have to know what you are saying “no” to! The best way to do this is to make an old-school list of all of your options. Make sure to incorporate your entire team into this process, so that no idea is left without a glance. Whether it is a list o
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