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Blogging has come a long way since its inception in 1994. No longer are blogs just the “weblogs” of a person’s personal journal, but blogging has become a term associated with regular, dated content. The importance of blogging in recent years has continued to rise as...
There are many benefits of utilizing social media when it comes to your business marketing strategy. However, have you ever stopped to consider the ways your social media use could be hurting your business? In this post we will look at five common social media...
When approaching SEO many small businesses focus on content creation, keywords, social media, and web design, all of which are important factors in ranking well with search engines. However, a sitemap is a critical piece of your website’s search engine optimization...
In the world of search engine optimization, there are many phrases that get thrown around and have often become meaningless for the most part. Heck, even the term "SEO" itself has become such an overused term that web companies throw into their repertoire so they can...
Using various media sources is a key way for small-to-medium-sized businesses to market their companies. There are three main types of media that marketing experts focus on, including: paid, earned, and owned media outlets. SMBs tend to focus a lot of their energies...
The first month of 2017 is officially over! As we embark on the shortest month of the year, it is time to check in with your business goals for the new year to ensure you are staying on track. If you find yourself falling short of you resolutions as you review your...
If you are a small business owner that is unsure if your website is an asset or a hassle for your business, you are not alone. In fact, despite the fact that over 97% of customers now use the internet to research goods and services before purchasing, the Small...
If you are an SMB owner relying on traditional forms of advertising such as radio ads, brochures, flyers, direct mailing campaigns, and television, but are looking for a way to improve your ROI, inbound marketing may be for you! Although traditional outbound marketing...
If you followed our example and resolved to get more leads this year, you have probably been focusing on the first step of our Lead Generation Funnel: Visitors—more specifically attracting visitors to your website and converting them to leads. But now that you have...
The current business market is internet driven, and chances are that your website will be the first, and possibly only, impression potential customers have of your business. Don't believe me? Consider some of the below statistics from Adobe's 2015 The State of Content...