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It’s Labor Day, which means the long summer days are drawing to a close, and a shift in seasons is upon us. Along with cooler temperatures and shorter days, fall always brings with it, for me anyways, a sense of new beginnings and a chance for a fresh start.
As a small business owner, trying to grow and expand your business with limited resources can be time consuming and frustrating. We’ve been there.
If you have followed our blog for a while, you have probably noticed us frequently referring to calls-to-action, also known as CTAs. It may seem obvious what a CTA is, but in this post we will dig a little deeper, examining what, exactly, a call-to-action is, and how to craft and utilize this important marketing tool to generate business leads.
It’s been said a thousand times over. In fact, I am sick of hearing it. “Content is King.” Overused, but true none the less. “Content” is everywhere nowadays. It’s not only being shoved in your face from every progressive company that you’re actually interested in, but it’s also being shoved in your face from sources that just want your attention (aka, money).
Now that we have discussed the many reasons why your business needs a blog, you are most likely wondering how to publish engaging and educational content for your customers, and you are probably discovering that establishing a blog brimming with great content is easier said than done. Yes, blogging takes time and effort, but fortunately, the internet is brimming with useful tools that make the blog writing process a heck of a lot easier. Below, I will share some of my personal favorite tools for writing killer SEO content every time.
Earlier this week we discussed the six ways that blogging can benefit your business. Now that you know why your brand needs a blog, you may be wondering where to start when it comes to creating engaging and interesting content for your readers. In today’s post, we will discuss the importance of using your blog to educate your prospective customers, and share some advice from marketing experts for doing so.
If you are concerned about improving your brand’s SEO, you have probably considered starting a company blog. Since businesses that blog have 97% higher rates of inbound linking, you would be crazy not to, right?
If you are familiar with social networking platforms like Facebook, Twitter and LinkedIn, you may be wondering which is best for your business. You probably want to know if you should focus your energy on one specific platform, or spread your efforts across all three. Depending on your business type and your social media goals, each platform has major benefits. We will look into these below.
We have already discussed the negative effects inactive social media accounts can have on your business, but have you considered the ways that your company website can hurt your business?
After we explained the importance of social media for your business and why you need a Twitter account for your company, we are sure you immediately took note and began to develop your brand’s online presence. But choosing which tools to use can be just as confusing in the beginning, which is why we put together out list of favorite tools for social media management.