Tactics
Specific, actionable techniques you can put to work right away.
75 posts
How to attract the customers to your SMB website
We recently shared our small business marketing funnel with you. Now that you are familiar with the four main steps of our marketing process, you may be wondering how to move your company through the first, and most intimidating, phase of the funnel: attracting visitors.
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How to identify business opportunities
If you are a small business, one of your biggest challenges is probably finding leads that fit into the very specific criteria for your industry niche. Afterall, anyone can find leads, but finding quality leads that are a good fit for your brand services is where it can get tricky.
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Creating a small business lead generation funnel
We have previously discussed generating leads through content marketing, SEO, a strong social media presence and other internet-based methods. However, as a small business owner, you may be left wondering how to make these leads into customers, a term known in the marketing world as CONVERSION.
Read article →How Small Businesses can Compete with Big Competitors
As a small business, one of the biggest challenges to growing your brand is competing with larger, established companies that have been trusted within the local community for years. In order for your small business to stand a chance against these larger brands, that have stood the test of time, it i
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Lead generation for small business ideas
If you are a small business trying to expand your business, you have probably heard of lead generation﹣the life force of small business growth, and one of the best ways to market a small business.
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How to beat your competitors in 2022
It’s Labor Day, which means the long summer days are drawing to a close, and a shift in seasons is upon us. Along with cooler temperatures and shorter days, fall always brings with it, for me anyways, a sense of new beginnings and a chance for a fresh start.
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How to Grow an Online Business
As a small business owner, trying to grow and expand your business with limited resources can be time consuming and frustrating. We’ve been there.
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How To Create An Effecctive Call-to-Action That Actually Works?
If you have followed our blog for a while, you have probably noticed us frequently referring to calls-to-action, also known as CTAs. It may seem obvious what a CTA is, but in this post we will dig a little deeper, examining what, exactly, a call-to-action is, and how to craft and utilize this import
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Best tools for SEO content writing
Now that we have discussed the many reasons why your business needs a blog, you are most likely wondering how to publish engaging and educational content for your customers, and you are probably discovering that establishing a blog brimming with great content is easier said than done. Yes, blogging
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Benefits of Blogging for a Business
If you are concerned about improving your brand’s SEO, you have probably considered starting a company blog. Since businesses that blog have 97% higher rates of inbound linking, you would be crazy not to, right?
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What Are The Best Social Media Platforms For Business?
If you are familiar with social networking platforms like Facebook, Twitter and LinkedIn, you may be wondering which is best for your business. You probably want to know if you should focus your energy on one specific platform, or spread your efforts across all three. Depending on your business type
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Best Tools For Social Media Management
After we explained the importance of social media for your business and why you need a Twitter account for your company, we are sure you immediately took note and began to develop your brand’s online presence. But choosing which tools to use can be just as confusing in the beginning, which is w
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How to come up with catchy titles
If you are familiar with basic inbound marketing strategies and SEO, you probably understand the importance of blogging for your business. However, have you considered that the title of your blog post is potentially just as significant (if not more) than the content of your post?
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How Can Social Media Benefit A Company Grow Faster?
With new social media platforms popping up every day, you may be hesitant to dip your foot in the “social media” pool. It can be overwhelming and time consuming to set up new accounts and monitor existing ones. You may even wonder how useful these tools are for your business. Are you even reaching a
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How To Drive Customers To Your Website That Drive More Traffic?
If you have been focusing on improving your SEO and drawing in more customers on a nationwide scale－good for you!
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Proven Ideas On How To Create Engaging Content
By now you are aware of the positive impact blogging can have on your company’s website. According to the marketing giants at Hubspot, businesses with a blog presence attract 55% more customers to their website than those lacking a blog.
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Best practices to understand customer journey maps
According to research done by IBM, a new gap has emerged between a company’s perception of their customer’s interaction with their business and the actual customer experience. This disconnect can lead to a decrease in sales, customer dissatisfaction, and damage to your brand’s image.
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Usage And Benefits : Is Twitter Good For Business?
You may think Twitter is just for teenagers, celebrities, presidential hopefuls and the Kardashians; however, Twitter is also a powerful business tool for companies of all sizes.
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How reader can sense low quality content
By now you probably know that a blog is a crucial aspect of your company website. It is an easy and effective way to draw potential customers to your page and to improve your SEO rankings, not to mention it is a great way to communicate with and engage your client base.
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Rate of conversion of customers
Before you have customers, you have leadsBefore a customer became a customer, they were a lead. A lead is any person that has shown any interest or qualification in your business. Common leads are personal referrals, ideas from existing clients, or people/businesses that could potentially become a c
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Implement Actual Ways On How To Fix Social Media Problems Right Now
Unless you have been living in a bubble for the past 10 years, you probably understand the importance of having a social media presence for your business. Social media accounts are great tools for connecting with customers, marketing your company, and improving SEO rankings. nThis being said, did yo
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Best apps for managing business
Every business has different needs, so I've kept this list relative small. The idea is that the following apps are not only effective and time-tested, they are flexible in a sense that they can be used in nearly any type of business (or even personal) ventures! Getting Organized If you struggle to k
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How to say no in business
Make a List, Check it Twice. In order to say “no,” you have to know what you are saying “no” to! The best way to do this is to make an old-school list of all of your options. Make sure to incorporate your entire team into this process, so that no idea is left without a glance. Whether it is a list o
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Saying no to customers
The idea of wanting to provide a solution for every problem that your customer brings to your doorstep isn't necessarily a bad thing. A professional company should want to help their customers in any way they can, in any situation, when the need arises. However, this doesn't mean that the company sh
Read article →Top website redesign mistakes to avoid
Your website is out of date. You know this. Either you're neglecting mobile users, your website was designed by your cousin (and looks like it), or perhaps your company has simply refocused its brand and is needing to speak to a different audience. No matter the reason, here you are. nYou're about t
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